Belize Tourism Gold Standard Businesses: Safety is Important BUT it is NOT Your Product
Since the Belize Tourism Board has rolled out their Tourism Gold Standard Certification, many businesses in the Belize tourism industry has been applying, and getting approved.
This is a great initiative.
However, what it has done is encourage a lot of Belize tourism businesses to prioritize safety in their marketing strategy.
More than 90% of travelers consider cleanliness and hygiene measures as important and vital.
Don't make this your sole message.