No One Cares!
I am a subscriber to the Copy Writing Course e-newsletter, which is written by Neville Medhora.
In his July 9th, 2021 e-newsletter, which is part of his "The S.T.U.P.I.D. Email" segment, he wrote:
I remember doing a bunch of drawings to figure out the perfect logo for Copywriting Course:
I spent a while on it, and you know what I found??
I'll tell you...
No one cares!
Like.....it really doesn't matter what your logo is!
So if you're starting a new side business, and you're spending way too much time figuring out a tagline or a logo....FORGET IT! Pick something and move on.
You can always change it, and most likely it matters zero.
BTW, The S.T.U.P.I.D. means (Swipe, Thought, Uplifting, Picture, Interesting, Drawing).
In my personal business, I have seen where a client would unintentionally delay the opening of their business for months, and even years, because they get caught up in creating the perfect logo, perfect website, perfect brochure, perfect flyer, perfect business card, perfect copy...
When they should be focused on offering the best possible service they can offer.
Yes, of course, having a professional logo is very important, but, as Neville pointed out, no one really cares.
In closing, have you ever seen some of these large resorts' logos: Many of them look like the graphics designer simply splattered ink or paint on a wall or paper, and viola...expensive logo.
But, I can assure you, the ones that are really successful offers top quality, professional, premium service to their guests, and not because they have a cool logo.
Here is an article I wrote about Di Creole Wagons logo. Which just stood out to me, because it was so...simple.
If you are the DIY type, when it comes to marketing your business, the most important skill you can learn is Copy Writing. I consider the Copy Writing Course website the best place to learn.
Have a blessed day!
Charles B Leslie | Leslietech.com