• Charles Leslie Jr.

Di Creole Wagons: A Belizean Business Logo Done Right



Di Creole Wagans has one of the cleanest logo I have seen in Belize.

In this day and age of information overload. It is extremely important to have a logo that captures the attention, fast!

Their single color logo does that effectively.

I see way too many Belizean businesses using very complex, multi-colored logo that are very difficult to read on large signs, and just about impossible to read on print-marketing material such as business cards.

If you are hiring a digital marketing company in Belize to design your logo, here are a few things you want to keep in mind.

ELEMENTS OF A SUCCESSFUL LOGO:

  1. Simple - simple logos are easily recognizable. You will recognize the Nike swoosh on a tennis shoe on the most crowded street.

  2. Describable - If someone walks up to you right now and ask you to describe the McDonalds logo, you will blurt out "A large yellow M".

  3. Memorable - If you are talking about trucks, your mind automatically goes to a Dodge truck.

  4. Timeless - getting your logo and other marketing material designed, costs money. So, having a logo that won't need to be updated often, is important. Coca Cola's famous red cursive (serif font) logo has remained virtually the same from day one.

  5. Versatile - imagine you need a lot of copies of a particular marketing material to distribute, and it is cheaper to do it in black and white. Your logo will get lost if it is very complex.

  6. Appropriate - your logo should "speak" to the appropriate audience. The colors, font, and graphics should have a synergistic feel and convey the essence of the brand. The NBA logo is flawless: A guy dribbling a basketball (white cutout) between a red and blue background, which are predominant opposing colors, thus representing the competition of the sport.

WANT TO DESIGN YOUR OWN LOGO?

HERE ARE SOME BASIC RULES:

  • No photos in a logo

  • No more than 2 fonts

  • Test for scale, reproducibility

  • Don't be trendy

  • Say one thing and one thing only

  • Avoid gradients

We hope you enjoyed this article. If you find it helpful and think it can help someone else, please share.

Need a logo designed for your Belize business? Let's talk about your project.


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