• Charles Leslie Jr.

GOAL VS. OBJECTIVE



The words goal and objective are often confused with each other. They both describe things that a person may want to achieve or attain but in relative terms may mean different things. Both are desired outcomes of work done by a person but what sets them apart is: - the time frame, - attributes they're set for - and the effect they inflict.

Meaning: - Goal: The purpose toward which an endeavor is directed. - Objective: Something that one's efforts or actions are intended to attain or accomplish; purpose; target.

Example: - Goal: I want to establish a successful vegetarian restaurant in downtown Belmopan and do what no one has ever done. - Objective: I will research, design and build my restaurant in 8 months time.

Action: - Goal: Generic action, or better still, an outcome towards which we strive. - Objective: Specific action - the objective supports attainment of the associated goal.

Measure: - Goal: Goals may not be strictly measurable or tangible. - Objective: Must be measurable and tangible.

Time frame: - Goal: Longer term - Objective: Mid to short term


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